Branding & PR

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For the collectible toy brand ROBBi at the Thailand TTE Expo, we invited fashion and lifestyle influencers to boost exposure through seeding and check-in collaborations.

Within one week of posting, the campaign achieved 10,222 likes, 97 comments, and 310 shares.

We promoted the Beijing opening and inaugural exhibition of Art Focus, the comprehensive art platform under Tang Contemporary Art, generating coverage from over 300 international media outlets across Europe, the U.S., Hong Kong & Taiwan, and Southeast Asia, including top-tier art publications such as Artnet and Artforum.

 Before China’s visa-free policy for South Korea, Korean tourism to Ningbo was limited.

In 2019, we partnered with Korean KOL Xiao Fang and his mother to produce 3 travel vlogs showcasing Ningbo’s culture, food, and scenic spots.
The vlogs, shared on YouTube (Ningbo’s official channel) and Bilibili (460K followers), garnered 500K+ views and sparked strong interest among Korean audiences.

 During the pandemic, to maintain Ningbo’s international presence, we organized the “Maritime Silk Road Ningbo, World Famous City Online Tour” livestream for the Ningbo Tourism Bureau. Influencers from Japan, South Korea, the U.S., and Bulgaria were invited to broadcast from Ningbo’s iconic attractions on Facebook, allowing overseas audiences from different regions to virtually explore the city.

"Earthborn," a ballet by Fei Bo, Chief Choreographer of the National Ballet of China, premiered at the Finnish National Opera.

We managed the production’s overseas promotion, helping it gain greater visibility and engagement from international audiences.

We produced a city story video for the Ningbo Tourism Bureau, featuring Yasuki Takenaka, a former Japanese footballer now living and coaching in Ningbo.
The film promoted Ningbo’s 240-hour visa-free transit policy while showcasing the city’s vibrant lifestyle.
It was later shared by the Nagaokakyo City Friendship Exchange Association in Japan, extending Ningbo’s global reach.

 During the pandemic, to maintain Ningbo’s international presence, we organized the “Maritime Silk Road Ningbo, World Famous City Online Tour” livestream for the Ningbo Tourism Bureau. Influencers from Japan, South Korea, the U.S., and Bulgaria were invited to broadcast from Ningbo’s iconic attractions on Facebook, allowing overseas audiences from different regions to virtually explore the city.

Commissioned by Midea Group, we developed the full branding for its new overseas smart home brand — from brand vision, naming, and storytelling to logo and complete VI system.

Led by our China team with creative input from our U.S. and Polish directors, the project integrated global market insights from Europe and the U.S.

The resulting obode identity combines warmth and technology — rounded, approachable, and open, reflecting the brand’s commitment to open AIoT connectivity for modern homes.

Through consistent creativity and data-driven social media management, Hangzhou’s official account became the most organically engaging Chinese city account on Facebook.
In recognition of these achievements, the Hangzhou Tourism Committee received the “Outstanding Overseas Communication Case Award” from People’s Daily, honoring a year of successful global marketing and elevating Hangzhou’s international presence to a new level.

 We established and managed its official pages on Facebook, Instagram, and YouTube.

The accounts achieved a 5× higher follower growth rate than Beijing’s.

In 2025, we were once again entrusted with operating Ningbo’s overseas social media channels, continuing to elevate the city’s global visibility and brand presence.

Within just one month, we helped the account grow from single-digit followers to over 10,000.
Produced 10 creative short videos, each exceeding 100K views.

With creative content and precise strategy, we drove Midea’s account from zero to viral growth in record time.